After more than a decade as the National Lung Cancer Partnership, the organization rebrands itself as “Free to Breathe,” taking the name of its popular nationwide events.
The cancer community has seen rebranding of several non-profits over the years, whether it’s to stay relevant to its audience or provide a more recognizable face to the public.
It hasn’t been that long ago that the Susan G. Komen Breast Cancer Foundation became Susan G. Komen for the Cure, taking the name of its long-standing and popular races. It has since become known simply as Susan G. Komen. In 2011, Gilda’s Club and the Wellness Community came together as the Cancer Support Community, although you’ll see that iconic red door of Gilda’s, and her name, has remained in some communities.
I questioned why a lung cancer organization would drop the words “lung cancer” from its name. Did this mean it would focus primarily on fundraising for research as opposed to providing support services for patients? And how would that research funding equate into cures?
Thanks to Tracy Fischer at Free to Breathe for answering my questions.
What was the impetus for the name change from the National Lung Cancer Partnership to Free to Breathe?
Hundreds of thousands of people championing the lung cancer cause have come to know the National Lung Cancer Partnership through our Free to Breathe event series. After extensive research and analysis, we’ve decided to unite the efforts of our entire organization under the Free to Breathe name. Our research revealed that the name Free to Breathe resonates deeply with people whose lives have been touched by lung cancer. It inspires passion, dedication and hope. It is active, engaging, simple, and more clearly conveys who we are and what we do. Plus, it’s easier to remember!
To make it clear that our organization is still 100 percent focused on lung cancer, we decided on the tagline “a Partnership for Lung Cancer Survival.” This helps people who know us as “The Partnership” recognize our organization, and ensures our purpose and focus are clear to those just getting to know us.
How will Free to Breathe achieve the goal of doubling lung cancer survivorship by 2022? Is it by funding research or will Free to Breathe have a hand in directing specific research?
While our name has changed, our focus has not. We believe that every lung cancer patient deserves a cure, and we remain passionately committed to our vision of doubling lung cancer survival by 2022.
We will continue funding research in addition to helping people living with the disease understand their treatment options and benefit from innovative therapies, with a focus on molecular tumor testing and clinical trials.